Digital Marketing Base

References to 3120 articles in B2B Marketing & Analytics of the past year on the web in 84 categories

Facebook Ads790

  • Ad Copy/Creation97
  • Ad Types/Specs87
  • Audiences/Targeting111
  • B2B/Leads/Sales/CRM38
  • Bids/Cost/Budget92
  • Business Page43
  • Conversions/Metrics/Pixel80
  • General/Introductions35
  • Privacy/PII/GDPR/CCPA26
  • Strategy/Funnel/Attribution29
  • Tips/Best Practices113
  • Trends/Statistics67

Google Ads1149

  • Account/Campaign/Ad Group22
  • Ad Copy/Testing/RSA87
  • Ad Extensions44
  • Ad Policy/Guidelines32
  • Audiences/Targeting93
  • B2B/Leads/Sales/CRM17
  • Bid Management76
  • Brands/Competitors23
  • Conversion Tracking33
  • Cost/Budget/CPC/CPA/ROI62
  • Discovery Ads25
  • Display Ads76
  • General/Best Practices147
  • Google Ads vs. Google SEO25
  • Keywords/Search Queries100
  • Local/SMB33
  • Mobile/Apps27
  • My Business Pages1
  • Privacy/PII/GDPR/CCPA12
  • Reporting/Metrics61
  • Strategy/Funnel/Attribution30
  • Trends/Statistics94
  • YouTube Ads103

Google Analytics293

  • B2B/Leads/Sales/CRM16
  • Campaigns/Channels/Attribution81
  • General/Admin/Tracking44
  • Pages/Paths/Content/Goals42
  • Privacy/PII/GDPR/CCPA21
  • Reporting/Dimensions/Metrics49
  • Tips/Best Practices42

Google Data Studio149

  • Data/Sources/Fields56
  • General/Best Practices42
  • Visualization/Layout/Design51

Google Optimize27

  • General/Best Practices27

Google Tag Manager149

  • Click/Scroll/Video Tracking27
  • General/Best Practices61
  • Tags/Pixels/Templates23
  • Variables/Triggers/Data Layer40

Landing Pages217

  • A/B Testing17
  • Content/Copywriting/CTA61
  • Design/Layout/Psychology32
  • General/Best Practices109

LinkedIn Ads280

  • Ad Types/Formats48
  • Audiences/Targeting46
  • B2B/Leads/Sales/CRM19
  • Company/Showcase Page32
  • General/Best Practices83
  • Sales Navigator30
  • Trends/Statistics25

Microsoft Ads114

  • Ad Types/Ad Copy22
  • Audiences/Targeting19
  • General/Best Practices55
  • Trends/Statistics18

Quora Ads12

  • General/Best Practices12

Reddit Ads19

  • General/Best Practices19

Sales & Leads33

  • Lead Generation7
  • Lead Scoring/Qualification2
  • Sales & Marketing Alignment25

Twitter Ads47

  • General/Best Practices47

About Digital Marketing Base


Christoph Gummersbach Digital Marketing Base is a dedicated daily-updated collection of quality articles & blog posts in PPC Marketing & Analytics maintained by Christoph Gummersbach, Founder of Webfield Consulting and Google Product Expert. Read more ...

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