Dr. Christoph Gummersbach
Webfield Consulting Gummersbach
Types of Processed Data
Inventory data (e.g. names, addresses)
Contact details (e.g. email, phone numbers)
Usage data (e.g. websites visited, interest in content, access times)
Meta/communication data (e.g. device information, IP addresses)
Processing of Special Categories of Data, Art. 9 (1) GDPR
No special categories of data are processed
Categories of Data Subjects
Customers / prospects / suppliers
Visitors and users of the online offer
In the following, we also refer to the persons concerned as "users".
Purpose of Processing
Providing the online offer, its contents and functions
Answering contact requests and communicating with users
Marketing, advertising, and market research
Relevant Legal Bases
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Art. 6 (1) lit. a and Art. 7 GDPR, the legal basis for processing of the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b GDPR, the legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c GDPR, and the legal basis for processing in order to safeguard our legitimate interests is Art. 6 (1) lit. f GDPR.
We take appropriate technical measures in accordance with Art. 32 GDPR, taking into account the state of the art, the implementation costs and the nature, scope, circumstances, and purposes of the processing as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons and organizational measures to ensure a level of protection appropriate to the risk; Measures include, in particular, ensuring confidentiality, integrity, and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability, and separation. In addition, we have established procedures that ensure the enjoyment of data subject rights, data erasure, and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection by design and by privacy-friendly default settings taken into account (Art. 25 GDPR).
Collaboration with Processors and Third Parties
If, in the context of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise grant access to the data, this will only be done on the basis of a legal permission (e.g. if a transmission of the data to third parties, as required by payment service providers, pursuant to Art. 6 (1) (b) GDPR to fulfill the contract), you have consented to a legal obligation or based on our legitimate interests (e.g. the use of agents, webhosters, etc.). If we commission third parties to process data on the basis of a so-called "contract processing contract", this is done on the basis of Art. 28 GDPR.
Transfers to Third Countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third-party services or disclosure or transmission of data to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. GDPR. That is, the processing is done on the basis of specific guarantees, such as the officially recognized level of data protection (e.g. for the US through the Privacy Shield) or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").
Rights of Data Subjects
You have the right to ask for confirmation as to whether the data in question is being processed and for information about this data in accordance with Art. 15 GDPR.
In accordance with Art. 16 GDPR, you have the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the relevant data be deleted immediately or, alternatively, to require a restriction of the processing of data in accordance with Art. 18 GDPR.
You have the right to demand that the data relating to you, which you have provided to us, be obtained in accordance with Art. 20 GDPR and request their transmission to other persons responsible.
In accordance with Art. 77 GDPR you have the right to file a complaint with the relevant supervisory authority.
You have the right to withdraw your consent in accordance with. Art. 7 para. 3 GDPR with effect for the future. You can object to future processing of your data in accordance with Art. 21 GDPR at any time. The objection may in particular be made against processing for direct marketing purposes.
Cookies and Right to Object in Direct Mail
Deletion of Data
When contacting us (via contact form or e-mail), the information provided by the user is processed to handle the contact request and its processing according to Art. 6 para. 1 lit. b GDPR.
Collection of Access Data and Log Files
Based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we process data on every access to the server on which this service is located (so-called server log files). The access data includes name of the retrieved web page, file, date, and time of retrieval, amount of data transferred, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.
Logfile information is stored for security purposes (for example, to investigate abusive or fraudulent activities) for a maximum of seven days and then deleted. Data whose further retention is required for evidential purposes shall be exempted from the cancellation until final clarification of the incident.
Online Presence in Social Media
We maintain online presences within social networks and platforms in order to communicate with customers, prospects, and users active and to inform them about our services. When using the respective networks and platforms, the terms and conditions, and the data processing guidelines apply to their respective operators.
Cookies are information transmitted from our web server or third-party web servers to users' web browsers and stored there for later retrieval. Cookies can be small files or other types of information storage.
Google is certified under the Privacy Shield Agreement which provides a guarantee to comply with European privacy legislation (www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users to compile reports on the activities within this online offer and to provide us with further services related to the use of this online offer and the internet usage. In this case, pseudonymous usage profiles of the users can be created from the processed data.
We use Google Analytics to display advertisements displayed within Google and its affiliate advertising services only those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products visited by them) that we submit to Google (so-called "remarketing" or "Google Analytics audiences"). With Remarketing Audiences, we also want to make sure that our ads are in line with the potential interest of users and are not annoying.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. The IP address submitted by the user's browser will not be merged with other data provided by Google. Users can prevent the storage of cookies by setting their browser software accordingly; users may also prevent the collection of the data by Google by downloading and installing the browser plug-in available under the following link: tools.google.com/dlpage/gaoptout?hl=en.
For more information about Google's data usage, hiring and opt-out options, please visit Google's websites: https://policies.google.com/technologies/partner-sites?hl=en ("How Google uses information from sites or apps that use our services"), policies.google.com/technologies/ads?hl=en ("Advertising"), adssettings.google.com/authenticated?hl=en ("Ad personalization").
Google Marketing Services
On the basis of our legitimate interests (i.e. interest in the analysis, optimization, and economic operation of our online offer within the meaning of Art. 6 (1) lit. GDPR) we use the marketing and remarketing services ("Google Marketing Services") of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation (www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google Marketing Services allows us to better target advertisements for and on our website so that we only present ads to users that potentially match their interests. If a user is shown ads for products he's been interested in on other websites that is called remarketing. For these purposes, when Google and our other websites accessing Google Marketing Services are directly accessed, a code and so-called (re)marketing tags (invisible graphics or code, also called "Web Beacons") incorporated into the website will be executed by Google. With their help, the user is provided with an individual cookie, i.e. a small file is saved (instead of cookies, comparable technologies can also be used). The cookies can be set by different domains, including google.com, doubleclick.net, googlesyndication.com or googleadservices.com. In this file it is noted which web pages the user visited, what content he is interested in and what offers he has clicked, as well as technical information about the browser and operating system, referring web pages, visit time and other information on the use of the online offer. The IP address of the users is also recorded, whereby in the context of Google Analytics we state that the IP address is shortened within member states of the European Union or other parties to the Agreement on the European Economic Area and transmitted and shortened only in exceptional cases to a Google server in the US. The IP address will not be merged with data of the user within other offers from Google. If the user then visits other websites, ads can be displayed according to his interests, tailored to him.
The data of the users are pseudonymously processed in the context of Google Marketing Services. E.g. Google does not stores and process the name or the email address of the users, but processes the relevant cookie-related data within pseudonymous user profiles. That means, from the perspective of Google, the ads are not managed and displayed to a specifically identified person, but to the cookie owner, regardless of who that cookie owner is. This does not apply if a user has explicitly allowed Google to process the data without this pseudonymization. The information collected about users through Google Marketing Services is transmitted to Google and stored on Google's servers in the United States.
We also use "Google Tag Manager" to integrate and manage the Google Analytics and Marketing services on our website.
If you wish to opt-out from interest-based advertising through Google Marketing Services, you may take advantage of Google's setting and opt-out options at adssettings.google.com/authenticated?hl=en.
With the following information we inform you about the contents of our newsletter as well as the registration, dispatch, and statistical evaluation procedures as well as your right of objection. By subscribing to our newsletter, you agree to the receipt and the procedures described.
Content of the newsletter: We send newsletters, e-mails and other electronic notifications with advertising information (hereinafter "newsletter") only with the consent of the recipient or a legal permission. Insofar as the contents of a newsletter are described, they are authoritative for the consent of the users.
Double opt-in and logging: Registration for our newsletter is done in a so-called double-opt-in procedure. I.e. after registration, you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that nobody can register with an external e-mail addresses. The registration for the newsletter will be logged in order to prove the registration process according to the legal requirements. This includes the storage of the login and the confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider will be logged.
Credentials: To subscribe to the newsletter, it is sufficient to provide your e-mail address.
The dispatch of the newsletter and the success measurement are made on the basis of a consent of the recipients acc. Art. 6 para. 1 lit. a, Art. 7 GDPR.
The logging of the registration process is based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f GDPR and serves as proof of consent to the receipt of the newsletter.
Termination/revocation: You may terminate the receipt of our newsletter at any time, i.e. revoke your consent. A link to cancel the newsletter can be found at the end of each newsletter. If the users have subscribed to the newsletter and terminated this registration, their personal data will be deleted.