Google Search Ads: Keyword Match Types

Recent blog posts on choosing keyword match types (broad match, broad match modifier, phrase match, exact match)


1 – 20 / 35 Blog Posts

Author: | Source: Klientboost Blog

PPC Keyword Match Types: The Ultimate Guide To Creating A Killer Strategy

Author: | Source: Disruptive Advertising Blog

How to Get More Traffic with Google Ads Close Variants

Author: | Source: Jeffalytics Blog

How Broad Match Modified Keywords Can Help Your Results

Author: | Source: Acquisio Blog

What Just Happened to Google’s Exact Match?

Author: | Source: Clix Marketing Blog

When to Use Broad Match Keywords

Author: | Source: Clix Marketing Blog

Important Phrase Match Difference Between Google and Bing

Author: | Source: Metric Theory Blog

The Evolution of Google Exact Match & What It Means for PPC Advertisers

Author: | Source: Search Engine Land

Exact match? Our contest to rename it for Google is sealed with an -ish

Author: | Source: WordStream Blog

Not Happy With Recent Exact Match Changes? Here’s What to Do


Author: | Source: Practical Ecommerce Blog

Google Ads: ‘Exact Match’ Keeps Getting Less Exact

Author: | Source: Power Digital Blog

Breaking Down the Different Google Ads Match Types

Author: | Source: Search Engine Land

Google keyword match type tournament: Place your bets on Exact

Author: | Source: Econsultancy Blog

PPC: How to work out what variant matching is costing you (& get round it)

Author: | Source: Search Engine Watch

An updated look at Alpha-Beta in a world of close variants

Author: | Source: State of Digital Blog

Bye bye Exact Match, hello “modified” Exact