Google Search Ads: Keyword Match Types

Recent blog posts on choosing keyword match types (broad match, broad match modifier, phrase match, exact match)


1 – 20 / 28 Blog Posts

Author: | Source: Metric Theory Blog

The Evolution of Google Exact Match & What It Means for PPC Advertisers

Author: | Source: Search Engine Land

Exact match? Our contest to rename it for Google is sealed with an -ish

Author: | Source: WordStream Blog

Not Happy With Recent Exact Match Changes? Here’s What to Do

Author: | Source: Practical Ecommerce Blog

Google Ads: ‘Exact Match’ Keeps Getting Less Exact

Author: | Source: Power Digital Blog

Breaking Down the Different Google Ads Match Types

Author: | Source: Search Engine Land

Google keyword match type tournament: Place your bets on Exact

Author: | Source: Econsultancy Blog

PPC: How to work out what variant matching is costing you (& get round it)

Author: | Source: Search Engine Watch

An updated look at Alpha-Beta in a world of close variants


Author: | Source: State of Digital Blog

Bye bye Exact Match, hello “modified” Exact

Author: | Source: Search Engine Land

The impact of ‘close variants’ in exact match types

Author: | Source: PPC Protect Blog

AdWords Keyword Match Types: Understanding Differences

Author: | Source: Cardinal Path Blog

AdWords Keyword Match Types

Author: | Source: 3Q Digital Blog

Close Variant Expansion: How to React

Author: | Source: Clix Marketing Blog

Google Ads Exact Match Just Got Broader

Author: | Source: PPC hubbub Blog

Google Expands Exact Match Again | Its More About Signals & Intent