Google Search Ads: Automated/Smart Bidding

Recent blog posts on Smart Bidding, automated bid strategies, contextual signals, Enhanced CPC (ECPC), Target CPA, Target ROAS bidding and other machine learning (ML) and artificial intelligence (AI) related topics in Google Ads (formerly Google AdWords)


1 – 20 / 51 Blog Posts

Author: | Source: Search Engine Watch

How to automate yourself to success in PPC

Author: | Source: NordicClick Blog

Moving Toward Machine Learning: Google Ads Updates of 2018 [Part 1]

Author: | Source: PPC Hero Blog

3 Strategies To Consider When Thinking About Bidding

Author: | Source: WordStream Blog

The Pros & Cons of Every Automated Bidding Strategy in Google

Author: | Source: Think With Google Blog

Inside Google Marketing: 4 ways we’re planning for an automated future

Author: | Source: Acquisio Blog

5 Actionable Insights from Hero Conf London Sessions

Author: | Source: Clix Marketing Blog

Target Impression Share Bidding: What We’ve Seen So Far

Author: | Source: CXL Blog

PPC Automation: Is the Future of Paid Search Already Here?


Author: | Source: 3Q Digital Blog

How-To: Create an Automated Bidding Strategy to Cover SEM Gaps

Author: | Source: 3Q Digital Blog

Why Google’s New Selective Optimization Will Change the Game for SMBs

Author: | Source: 3Q Digital Blog

Manage Pacing with Automated Bidding

Author: | Source: Search Engine Journal

Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often

Author: | Source: Search Engine Land

Google releases Target Impression Share, its latest Smart Bidding strategy

Author: | Source: Google Ads Help Announcements

Use Target Impression Share to increase brand awareness

Author: | Source: PPC Hero Blog

Most Common Mistakes of Automated Bidding

Author: | Source: Ignite Visibility Blog

How to Determine the Best Google Ads Bid Strategy For Your Business

Author: | Source: Group Twenty Seven Blog

A Rundown of Your Google Ads Automated Bid Options

Author: | Source: Metric Theory Blog

Google Ads Smart Bidding: Important Tips & Common Pitfalls