Google Analytics: Campaigns/Channels/Attribution (81 Articles)
Recent articles on campaign tracking in Google Analytics, UTM parameters/codes, the Campaign URL Builder tool, channel definitions and groupings, source/medium metrics, referral and other traffic sources in Google Analytics, including cohort analysis. Marketing attribution in Google Analytics, Multi-Channel Funnels (MCF), mapping the customer journey, choosing attribution models, and the Model-Comparison tool, tracking Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, and other social-media traffic. How to track Google Ads traffic in Google Analytics, linking Google Ads accounts, gclid parameter, and auto tagging. SEO tracking and Google Search Console integration.