Google Analytics: Attribution/MCF

Recent articles on marketing attribution in Google Analytics, Multi-Channel Funnels (MCF), mapping the customer journey, choosing attribution models, and the Model-Comparison tool


1 – 20 from 31 Articles

Author: | Source: Store Growers Blog

Growing Sales With Attribution Models in Google Analytics

Author: | Source: Search Engine Watch

How to get started with data-driven attribution in Google Analytics

Author: | Source: Vertical Measures Blog

An Introduction to the Customer Journey

Author: | Source: KlientBoost Blog

Why Multi-Touch Attribution Is Still So Difficult & How To Excel At It

Author: | Source: PPC Hero Blog

Are Coupon Sites Stealing Your Holiday Sales?


Author: | Source: Yoast Blog

Assisted Conversions in Google Analytics

Author: | Source: CXL Blog

B2B Marketing Attribution: Models, Tools, and Processes

Author: | Source: PPC Hero Blog

What Happened When We Paused PPC Brand Campaigns

Author: | Source: Serpstat Blog

Which Google Analytics Attribution Model To Choose?

Author: | Source: AgencyAnalytics Blog

Attribution Models for Marketers: The Definitive Guide

Author: | Source: Loves Data Blog

Reasons for inaccurate conversion data in Google Analytics

Author: | Source: C&EN Marketing Elements Blog

Digging Deep into Marketing Analytics and Marketing Attribution

Author: | Source: Bounteous Blog

Multi-Channel Funnels in Google Data Studio

Author: | Source: Indago Digital Blog

How to Use Attribution Modelling in Google Analytics