Google Analytics: Attribution/MCF

Recent blog posts on marketing attribution in Google Analytics, Multi-Channel Funnels (MCF), mapping the customer journey, choosing attribution models, and the Model-Comparison tool


1 – 20 / 26 Blog Posts

Author: | Source: KlientBoost Blog

Why Multi-Touch Attribution Is Still So Difficult & How To Excel At It

Author: | Source: PPC Hero Blog

Are Coupon Sites Stealing Your Holiday Sales?

Author: | Source: Yoast Blog

Assisted Conversions in Google Analytics

Author: | Source: CXL Blog

B2B Marketing Attribution: Models, Tools, and Processes

Author: | Source: PPC Hero Blog

What Happened When We Paused PPC Brand Campaigns

Author: | Source: Serpstat Blog

Which Google Analytics Attribution Model To Choose?


Author: | Source: AgencyAnalytics Blog

Attribution Models for Marketers: The Definitive Guide

Author: | Source: Loves Data Blog

Reasons for inaccurate conversion data in Google Analytics

Author: | Source: C&EN Marketing Elements Blog

Digging Deep into Marketing Analytics and Marketing Attribution

Author: | Source: Bounteous Blog

Multi-Channel Funnels in Google Data Studio

Author: | Source: Indago Digital Blog

How to Use Attribution Modelling in Google Analytics

Author: | Source: Supermetrics Blog

What Everyone Must Know About Google Analytics Multi-Channel Funnels

Author: | Source: Supermetrics Blog

Become a Champion in Attribution Modeling: a How-to Guide

Author: | Source: Blog

Data-Driven Attribution 101

Author: | Source: Smart Insights Blog

How to make use of Google Analytics Attribution Modelling